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In the ever-evolving world of beauty and fragrance, staying on top of the latest trends and products is essential for those who want to smell their best. With the growing number of perfume brands and fragrances hitting the market each year, it can be overwhelming to choose the perfect scent that suits your style and personality. However, fear not, as we have curated a list of the top selling perfumes of 2023 based on the winners of Allure's 2023 Best of Beauty Awards.
Best Perfume Brands 2023
When it comes to choosing a perfume, the brand behind the fragrance plays a significant role in determining its quality and popularity. In 2023, several perfume brands stood out for their innovative scents and luxurious packaging. Some of the best perfume brands of 2023 include Gucci, Chanel, Dior, Tom Ford, and Yves Saint Laurent. These brands have consistently delivered high-quality fragrances that cater to a wide range of preferences, making them a favorite among consumers worldwide.
Most Popular Perfumes UK 2023
In the United Kingdom, certain perfumes have gained immense popularity in 2023, capturing the hearts of fragrance enthusiasts across the country. Some of the most popular perfumes in the UK this year include Chanel No. 5, Jo Malone London Wood Sage & Sea Salt, Tom Ford Black Orchid, Viktor & Rolf Flowerbomb, and Guerlain Mon Guerlain. These fragrances have become best-sellers in the UK market, thanks to their unique compositions and long-lasting scents that leave a lasting impression.
Best Fragrances 2023
The best fragrances of 2023 are those that have managed to captivate consumers with their alluring scents and exquisite packaging. This year, fragrances such as Yves Saint Laurent Libre, Marc Jacobs Daisy Love, Lancôme La Vie Est Belle, Dolce & Gabbana Light Blue, and Prada Candy have emerged as top contenders in the fragrance category. These perfumes have received rave reviews for their sophisticated blends of notes that appeal to a wide audience.
New Perfumes for Women 2023
Looking for a fresh scent to add to your perfume collection? The new perfumes for women in 2023 offer a diverse range of options to suit every taste. Standout fragrances include Gucci Bloom Ambrosia di Fiori, Chanel Chance Eau Tendre Eau de Parfum, Dior J'adore Infinissime, Tom Ford Rose Prick, and Yves Saint Laurent Libre Eau de Parfum Intense. These new releases combine innovative ingredients to create unique and captivating scents that are sure to turn heads.
Best Selling Perfume UK
In the competitive world of fragrance, certain perfumes have managed to become best-sellers in the UK market due to their popularity and widespread appeal. Some of the best selling perfumes in the UK in 2023 include Chanel Coco Mademoiselle, Jo Malone London Peony & Blush Suede, Yves Saint Laurent Black Opium, Dior Sauvage, and Tom Ford Oud Wood. These perfumes have maintained their top positions thanks to their timeless appeal and consistent demand from consumers.
Best New Perfume Brands
2023 has seen the rise of several new perfume brands that have made a mark in the industry with their innovative approach to fragrance creation. Some of the best new perfume brands to watch out for this year include Maison Francis Kurkdjian, Byredo, Juliette Has a Gun, Le Labo, and Diptyque. These brands have garnered attention for their unique scent profiles and luxurious packaging, attracting a loyal following of fragrance aficionados.
New Perfumes for Women
Women looking to update their fragrance collection can explore a range of new perfumes launched in 2023 that offer a fresh take on classic scents. Some of the best new perfumes for women this year include Gucci Guilty Love Edition Eau de Parfum, Chanel Gabrielle Essence, Dior Miss Dior Eau de Parfum, Tom Ford Bitter Peach, and Yves Saint Laurent Black Opium Neon. These fragrances showcase the latest trends in the industry and provide a modern twist on traditional favorites.
Best New Fragrances

top selling perfumes of 2023 Chanel Rouge Coco Gloss Swatches. View all of our Chanel Rouge Coco Gloss swatches here! Refine results to narrow down to specific colors, finishes, and more. Add shades to a comparison by clicking compare.
top selling perfumes of 2023 - best fragrances 2023